Online Manual - Table of Contents

Welcome to the Add It! Web Promotion Manual.

"The main goal of this manual is to teach you the basics of marketing your pages
on the Internet and to provide ways of increasing the traffic to your site."
- Lawrence Borne, Author

PREFACE

As You Read This Manual

INTRODUCTION

The Illusion
What Went Wrong?

MARKETING 101

Knowledge
Persistence , Patience, and Hard Work
Setting a Budget
Setting Goals
Defining Your Product
Defining Your Target Audience
Evaluation
Diversity

PROMOTING YOUR SITE

Search Engines


Understanding
Keywords
Surveying & Learning
Essential Elements in Creating Your Main Home Page
Satellite Plan
Example Satellite Page Code


• Saturation Plan
  

  Submitting / Registering Pages
  Continued Survey
  Other Search Engines and Directories
  

  Web Advertising / Billboard Ads
  Name Recognition (URL)
  What's New Lists and What's Cool Lists
  LINKS
  Malls
  News Groups and Mailing Lists
  Traditional Advertising
  

More Home Page Design Tips

4 Characteristics of a Good Home Page


Clear
Easily Navigated
Substance
Fast


• Writing your own html code
  Design For Minimum Screen Size
  Counters
  

Conclusion


please visit the author's web site

home | submit a site | simple search | resource area | links | faq | feedback

Design and hosting by Liquid Imaging. Last updated August 14, 1996.