Online Manual - Preface
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Author:	Lawrence J. Borne III
Version:	1.1
Date:	June 1996

Disclaimer:
The author in no way assumes responsibility for the work of anyone reading this manual or in the success or failure of the reader in any business. The author is in no way responsible for the failure of any advice, suggestions, or recommendations given in this manual, as the Internet is an ever changing media.

Copyright:
All rights reserved. No part of this manual covered by the copyrights hereon may be reproduced or copied in any form or by any means -- graphic, electronic, or mechanical, including photocopying, taping, or information storage and retrieval systems -- without the prior written consent of the author as listed above.

About the Author:
I have been using a computer since 1979, have been on CompuServe since 1988, and have been on the Internet for over 4 years. I have written two manuals which sold exclusively on CompuServe. One was entitled "How to Start Your Own On-Line Business" and the other was entitled "Marketing and Promotion on CompuServe". The success of these two manuals in helping out small business owners prompted me to create a manual for promotion and marketing on the Internet.

As You Read This Manual:
The main goal of this manual is to teach you the basics of marketing your pages on the Internet and to provide ways of increasing the traffic to your site. I can not guarantee that you will sell more product, but I can guarantee you will attract a larger audience. It is up to you to sell the product once they enter your "virtual showroom".

In trying to achieve this goal, I wanted to make this manual as simple to follow as possible. Part of that will be through getting directly to the point and avoiding writing a long and drawn out book. This, as the title describes, is a MANUAL. It should be concise and to the point. I may repeat certain ideas, but this is to emphasize the importance. I'd like for you, the reader and web page designer, to be able to read this sitting in front of your computer while you do your work.

Secondly, I realize that I will not be able to cover all aspects in such a manual, and that I will not be able to answer all questions that you may have. In fact, I will consider this manual a success if after you finish it, you have questions that you did not have before.

This manual is to be used simply as a guide. Some people will find it relates to them more than others. What you must learn from this manual are just the basic principles that I am trying to explain. You will have to adapt the techniques of marketing to your particular situation and your particular product or service.

For your part, there are a few things I am taking for granted.

First, I assume you understand the basics of web page design including html code.

Second, I assume that you know a little about the Internet as a whole.


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